Your business has outgrown its tools. We build the system it needs next.

We connect the tools already working and build the missing operational layer, so your team has one reliable way to run the process.

Describe your workflow See delivered systems
How an enquiry moves through the business: a request arrives from the website, email, WhatsApp or a phone note; it is organised automatically, with the customer matched, details captured, an owner assigned and a due date set; the work reaches a clear status of ready for approval, with customer details complete, a quote prepared and the next step being to send it to the customer; connected CRM, ERP, accounting and email systems stay in sync; and everyone stays informed, with the customer updated, the team notified, the owner able to see status and a full history saved.

Where this starts

One workflow is costing more than it should

The industry matters less than the pattern. The same information is entered repeatedly, nobody can see the current status without asking someone, or one spreadsheet and one employee are holding the process together.

  • The same record is re-entered in two or three different systems.
  • Nobody can answer “where is this right now?” without asking someone.
  • A spreadsheet holds the process together, and one person holds the spreadsheet.
  • A system the business still depends on was written by someone who left.

Selected work

Operational systems we have built and delivered

One connects a clinic from first enquiry to patient revenue. Another carries a sales lead from acquisition through payment and commission. Both replace fragmented handoffs with one operating record.

Datawizard Marketing attribution
Datawizard marketing attribution view with aggregate spend, leads, patients, revenue and full-funnel signals, composed with a clinic overview and privacy-safe workflow cards for confirmation, matching and recall.
Clinic performance Live operations
Datawizard clinic overview with revenue, optical sales, CNAS activity, appointments and no-show indicators.
Day-before reminder Appointment confirmed Reply synced back to the booking record
Sent
Lead matched Facebook → patient → revenue 2 visits · treatment + optics attributed
Closed loop
@
Recall workflow Annual check-up Eligible patients queued automatically

Datawizard · Clinica DaVinci

From first enquiry to booked patient, with revenue tied back to its source

Reception works one action queue, bookings and follow-ups stay in sync, and each served patient can be traced back to the campaign that brought them.

Status
Live in production
Sector
Private healthcare
Role
Datawizard is our software; Clinica DaVinci is the client
FunnelTracker Lead operations board
FunnelTracker sales workflow with a populated lead-stage board and a lead details workspace containing campaign source, assignments, call details, answers and activity.
Lead details Context and action in one record
An opened example lead showing campaign source, assigned setter and closer, scheduled call, Typeform answers, activity and available actions.
★
Self-booked call Needs confirmation Closer sees the task before the appointment
24h

FunnelTracker · VM Codes

Every lead has an owner, a next action and a path to revenue

A working CRM for the sales team: route every lead, confirm self-booked calls, keep context in one record, then carry the sale into instalments and commissions.

Status
Live in production
Sector
Sales and revenue operations
Role
Our own business; we built it and we run on it
See the complete portfolio
Victor Marcu, founder of VM Software Lab

Who you work with

Victor Marcu

Victor founded VM Software Lab and remains closely involved in the business problem, scope and product decisions behind every engagement.

Projects are shaped around the work they require. Victor directly oversees the solution and remains accountable for its quality from discovery through delivery.

How the studio works

More delivered work

Different constraints, the same responsibility for the result

Some engagements begin with a critical system that needs to be recovered. Others connect a polished customer experience to the operation behind it.

Show us the workflow that keeps breaking

Tell us what happens today, where the handoff fails and what it costs when it does. Victor will reply directly and tell you whether it needs custom software, integration work or a product you can already buy.

Describe your workflow

You will hear back directly from Victor, not from a sales team.